REEBOK ZIG KINETICA - 2020
Shot on location in Dublin, Ireland with Conor McGregor during his prepartion for his return to the UFC.
Stills, motion and animation campaign, produced by John Rains of Backstory.
Product stills as well as key visuals photographed by Edsel.
Sometimes all it takes is a (really) rough sketch.
Separate set build for the product images.
Trying not to kicked in the head.
Our Irish crew of badass builders assembling the set.
Walking Conor through the concept.
That’s a wrap.